Side Hustle: From Idea to Income in 27 Days

“Side Hustle,” Guillebeau teaches you how to get your side hustle idea out into the world and make a profit in less than 30 days.

The following excerpt is provided exclusively for StartupNation from “Side Hustle: From Idea to Income in 27 Days” Copyright © 2017 by Chris Guillebeau, Crown Business.

WEEK 1: BUILD AN ARSENAL OF IDEAS

A side hustle has many benefits, but it all starts with the right idea. This first week of hustling will teach you how to generate hustle ideas that actually work.

Day 1: Predict the future

The path from idea to income begins with your answer to an important question: Twenty-seven days from now, what will be different about your life?

Day 2: Learn how money grows on trees

Some hustle ideas are better than others. Learn the three qualities of a great idea and how to find ones with the most potential.

Day 3: Brainstorm, borrow or steal ideas

Using what you’ve learned about high-potential ideas, brainstorm, borrow or steal at least three possibilities for your hustle.

Day 4: Weigh the obstacles and opportunities of each idea

Now that you have several ideas, examine them more closely to understand their pros and cons.

Day 5: Forecast your profit on the back of a napkin

To estimate the profit of your side hustle, you don’t need a finance degree or a scientific calculator. You just need a napkin, a pen and the power of observation.

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Related: 10 Steps to Start a Side Hustle (While Working a Full-Time Job)

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WEEK 2: SELECT YOUR  BEST IDEA

Once you have multiple ideas, you need to be able to identify the best ones. Learn how to instantly rank and compare ideas so that you’ll have confidence to proceed with the highest possible odds of success.

Day 6: Use the side hustle selector to compare  ideas

Once you start thinking about side hustles, the ideas don’t stop. This tool will show you how to apply “Tinder for Hustling” logic to pick the best one at any given time.

Day 7: Become a detective

As you move forward with an idea, study what other people are doing. Then, do it better or do it differently.

Day 8: Have imaginary coffee with your ideal customer

There’s one person out there who meets your profile as the perfect customer. What can you learn from them?

Day 9: Transform your idea into an offer

Once you have a great idea and a specific idea of who it’s for, you need to transform that idea into an offer. An offer includes a promise, a pitch and a price.

Day 10: Create your origins story

Like a comic book superhero, your side hustle needs a history. Don’t just give ’em the facts; tell them a story.

WEEK 3: PREPARE  FOR LIFTOFF

You’ve settled on your idea, you’ve transformed it into an offer, and you know who your ideal customer is. This week you’ll learn how to help that person understand why they can’t live without your offer, without getting bogged down in unimportant details.

Day 11: Assemble the nuts and bolts

Resourcefulness is your most valuable hustle skill. Get all the logistics out of the way so you can focus on more important things.

Day 12: Decide how to price your offer

Pricing can be a challenge even for experienced hustlers. Use the cost-plus model and follow two easy guidelines for much higher odds of success.

Day 13: Create a side hustle shopping list

Your hustle will require specific tools, resources and deliverables. Learn to find, gather or create everything you’ll need to bring your offer into the world.

Day 14: Set up a way to get paid

You’ve got a lot more than just an idea now—you’re well under way to a real-life side hustle. Before proceeding, make sure you’ve also got a real-life way to get paid for it.

Day 15: Design your first workflow

You’re almost to launch week. By listing out your next steps in an ordered fashion, you’ll prevent mishaps and feel more confident.

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BONUS STEP

Day 16: Spend 10 percent more time on the most important tasks

Many new hustlers get caught up in mundane details. Avoid that trap from the beginning, and keep your focus on just two things.

To read the remaining steps found in days 17 through 27, pick up a copy of “Side Hustle: From Idea to Income in 27 Days,” available now at fine booksellers and for purchase through StartupNation.com. 

Reviews from “Side Hustle: From Idea to Income in 27 Days”

“A Side Hustle isn’t about making a few extra bucks selling lemonade to your neighbors. Chris Guillebeau has created a step-by-step methodology for imagining, building, and launching side projects that can earn real, serious cash. In my years investing on Shark Tank, I’ve seen firsthand how side hustles can take off and grow into some major profits. Whether you want to supplement your pay check,  or jumpstart a full-fledged business, Guillebeau will show you how to get your hustle going in just 27 days flat.”
– Daymond John, star of ABC’s Emmy Award winning business show “Shark Tank”

“The essential guide for anyone who wants to create more freedom, opportunity, and security by launching a profitable side hustle. On his popular podcast, Chris often says, ‘Inspiration is good, but inspiration combined with action is so much better,’ and Side Hustle provides both. It’s packed with practical tips and strategies—illustrated by compelling stories of real-life hustles—that will inspire readers to start their side hustles now.”
– Gretchen Rubin, bestselling author of “The Four Tendencies” and “The Happiness Project”

“Chris Guillebeau is back with another book that will teach you not just how to earn more, but ultimately how to live better.  He says we can all benefit from a ‘side hustle,’  work you do in addition to our day job. And he shows us how to make it happen. In fact, if you follow Chris’s guidance, you can establish your own side hustle in just 5 week. What’s stopping you?”
– Daniel H. Pink, bestselling author of “Drive” and “To Sell is Human”

“There’s a great temptation to assume that side hustles are just for ‘special people,’ like artists, dreamers and 17-year-old computer geniuses. But Guillebeau deftly proves everyone can (and should) have a side hustle. More than that, he shows you how. He is living proof that this book works, and so are the many people who have followed his roadmap.”
– Jon Acuff, New York Times bestselling author of “Finish” 

“Hobbies cost you money, legit side businesses make money. If you want to get on the road to financial freedom and enjoy more passion and choice in your life, ‘Side Hustle’ can help you take the first critical steps.”
– Jessica Herrin, CEO and Founder, Stella and Dot

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