Hooked: How to Build Habit-Forming Products by Nir Eyal

2018 is going to end soon and as i believe in learning from everything and everyone. hence today i will share my top 3 lessons that i learnt from many people, companies business, startup, mentors etc. i have read many books this year, learnt alot doing case studies and studing different business in hindi which are killing today and are very successful hence today i share my top lesson of business and success in hindi which are 

1) PUBG HOOK
2) TIC TOK EASE
3) AMAZON POWER

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Key Takeawys of the Book

1. Companies that leverage the power of habit forming products have a massive advantage over those who don’t.
2. The hook cycle is built of four major steps
   1. Trigger
   2. Action
   3. Variable Reward
   4. Investment
3. External triggers are needed to form habits, but these become internal in the process and are not needed later.
4. Three things are needed for action
   1. Trigger
   2. Motivation
   3. Ability

The designer must make sure to enable

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